Visual design studio based in Tokyo, Sendai, London, and San Francisco. Working in fields ranging from advertising, including TV ads and concept movies, to video installation in varying settings, and user interface design codeveloped with manufacturers, their design works exceed the frameworks of existing media and categories. In recent years, WOW has been focusing on the creation of original artworks and products, and exhibitions of installations around the world. By unlocking the full artistic potential of each creator, they pursue new possibilities of motion graphics in order to fulfill the social functions of visual design.